Before You Offer a Discount, Ask Why Customers Aren’t Booking
When potential customers ask about a service but never book, a business owner might assume the price is too high. However, offering a discount before understanding the issue could reduce revenue without addressing what is keeping people away. This is where marketing research becomes useful. Imagine an eyecare clinic receiving inquiries about dry eye consultations, […]
The Real Bottleneck Is Not Always at the Top
When people think about improving a marketing and sales funnel, they often focus on bringing in more customers. In an eyecare clinic, however, I learned that the real bottleneck is not always at the top. Where patients hesitated In our office, most dry eye treatment patients came through referrals or from patients already visiting us […]