Marketing concepts, explained clearly and applied to the real world.
This is where I publish everything I write: analyses of marketing strategy, explanations of how consumers make decisions, and applied projects that connect marketing concepts to real business situations. Each article takes one idea worth knowing, breaks it down in plain language, and shows what it looks like in practice.
Explore Marketing Strategy, Consumer Behavior, Digital Marketing, Healthcare & Eyecare, and Application Posts. Newest pieces appear first.
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- Before You Offer a Discount, Ask Why Customers Aren’t BookingWhen potential customers ask about a service but never book, a business owner might assume the price is too high. However, offering a discount before understanding the issue could reduce revenue without addressing what is keeping people away. This is… Read more: Before You Offer a Discount, Ask Why Customers Aren’t Booking
- Beyond Likes: What Makes People Trust a Brand on Social Media?By Parinaz Khazaee When I see an influencer promoting a product that seems completely unrelated to their usual content or experience, I start questioning the brand behind it. What made that person the right choice? Do they understand the product?… Read more: Beyond Likes: What Makes People Trust a Brand on Social Media?
- Stop Guessing What Patients Want: Test the Message InsteadOne of the easiest mistakes in marketing is assuming we already know which message will convince people to take action. In reality, even a small change in wording can affect how an audience responds. This is where A/B testing becomes… Read more: Stop Guessing What Patients Want: Test the Message Instead
- The Real Bottleneck Is Not Always at the TopWhen people think about improving a marketing and sales funnel, they often focus on bringing in more customers. In an eyecare clinic, however, I learned that the real bottleneck is not always at the top. Where patients hesitated In our… Read more: The Real Bottleneck Is Not Always at the Top
- Small Design Choices, Big Decisions: What Makes a Patient Click “Schedule”In eyecare marketing, small design choices can influence whether a patient stops, reads, and takes action — or simply scrolls past the message. This becomes especially important when communicating with busy professionals who may already be ignoring symptoms such as… Read more: Small Design Choices, Big Decisions: What Makes a Patient Click “Schedule”
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