What helps a brand earn trust on social media? Heather LeVine shared this perspective for Beyond Likes: What Makes People Trust a Brand on Social Media?
The full quote
“Brands should focus on consistently giving their audience a reason to trust them, not just a reason to follow them. That can mean answering questions, educating, showing behind the scenes, or simply being transparent instead of making every interaction a sales pitch. Likes and followers can tell you how many people are paying attention, but trust is what makes people remember your brand, come back to it, recommend it, and ultimately buy from it.”
Heather LeVine, MSM, CSSGB
Social Media Strategy • FIU MS in Marketing Graduate
Explore all five perspectives: Read the full article on building brand trust beyond likes and followers.
By Parinaz Khazaee · PKM Insights